$5M Revenue Boost For A Car Dealership
How we increased sales from $1.7M to $5.1M in just 2 years through a lead generation system
Key Results
$5.1M
Sales Revenue
100+
Calls Weekly
Reduced
Workload
Details
Note: in respecting our client’s wishes, this case study refrains from mentioning the brand’s name.
Alex, the owner of a mid-sized car dealership, was facing a frustrating period of low lead volume and poor conversion rates. Traditional advertising methods were no longer yielding strong results, and his sales team was overwhelmed with manual follow-ups. Desperate for a solution, Alex turned to the Dealership Lead Engine to help revitalize his business and streamline his lead generation process.
The Challenge
Their online presence was not as strong as they would have liked, despite investing time and resources into optimizing their marketing strategies. While their dealership generated some traffic through their existing efforts, they were still losing valuable inquiries to competitors.
The lack of visibility and engagement meant they were not getting the high-quality inquiries needed to consistently fill their sales pipeline. Without a reliable stream of leads, they were overly dependent on manual outreach and traditional advertising, which increased costs and added pressure on the dealership’s team to manage leads effectively.
With a reduction in the volume of quality leads, the dealership had to rely heavily on inconsistent methods to generate inquiries. Despite the high demand for their services and the wide range of locations they could serve, their current strategies were not delivering the results they needed.
There was a clear need to implement a more effective lead-generation strategy, leveraging targeted methods to attract high-quality inquiries while lowering advertising costs.
The Solution
Our client had been investing in various methods to generate leads but lacked the necessary structure and automation to see consistent results. We introduced a Facebook Ads strategy designed to attract and engage high-intent leads while reducing dependency on manual efforts.
We began by creating highly targeted ad campaigns on Facebook, designed to reach individuals who were most likely to sell their vehicles. By using Facebook’s robust targeting options, we focused on key demographics and behaviors, ensuring that the ads reached the right people, in the right locations, at the right time.
The Facebook ads were coupled with automated lead follow-ups, ensuring that every inquiry received immediate attention and was nurtured towards conversion. This streamlined process helped reduce response time and improve engagement, ensuring no lead was left behind.
Results
By implementing our lead generation strategy, our client experienced a significant increase in high-quality leads. Over the past 2 years, the dealership successfully attracted a steady stream of “ready-to-sell” inquiries, driving growth and reducing dependency on ineffective methods.
The targeted ads brought in a high volume of qualified leads, resulting in over 300 inquiries in just a few months. With a highly effective follow-up system in place, these leads were quickly engaged and nurtured through the sales process, improving the dealership's conversion rate.
This boosted lead volume has allowed the dealership to stay consistently busy, with a strong pipeline of future opportunities, thus increasing the sales revenue per month!
Our client is pleased with their results too!
How It Was Done
Targeted Facebook Ads Campaigns
Refined Lead Nurturing Automation
Optimized Ad Copy and Visuals
Regular Performance Tracking and Optimization
Streamlined Communication Processes
Note: We are showcasing exceptional results, which do not replace ALL client experiences. Although we always strive for excellence, there are sometimes factors outside of our control that can affect the results.
